Recommended by physicians and breastfeeding experts to prevent, relieve, and heal sore or cracked nipples, this new lanolin cream by Medela provides the same relief as the old balm but with a smoother, cleaner texture. Lanolin creates a moisture barrier that allows your skin to rehydrate from within - a critical step in easing nipple soreness. Extremely safe, this cream doesn't need to be washed off before you nurse your baby.